October 2022 - Re-cap

- Oct - December is when koozee sales sink... we know it happens, we have done this for two years but for some reason it still hits you hard no matter how much you plan! Many companies do a ton of business in Q4, but our big season is actually Q1,Q2,Q3 .. in which our ad agencies tell us is not as common, and actually neat that we can be most profitable during other companies off time. This is a pro because the CPC ( cost per click for PPC ads ) is typically not AS HIGH during Q1-Q3 vs Q4 for the holidays.

- We started working with a few influencers for The Decked out Factory for trailgate pads customized for tailgates, truck steps, and a few other items. We see this business going e-com ( I do, and have talked my dad and brother I think into the same thought )

- With wanting to grow e-com for DOF ( Decked Out Factory ), we just signed our our ad agency on SEO for 12 months. BIG investment, $3700 a month.. but I think we can swing it and I know how long it takes to get SEO rolling, so I do not want to wait.

- Working on getting more products on DOF site for the holidays, adding cooler tops to OSBS site so we can sell to people for xmas hopefully